Product / Feature Launch

The cross-functional checklist that catches the issue you'd otherwise discover at 9am Monday.

Engineering

• Code merged to main and version tagged
• Feature flag enabled for internal users only first
• Monitoring dashboards built; alerts wired
• Rollback plan documented and tested
• Load test passed for expected day-1 volume

Design

• Final assets delivered (web, in-product, social)
• Empty, loading, error states reviewed
• Accessibility audit (contrast, focus states, screen reader)

Marketing

• Launch blog post written, reviewed, scheduled
• Social posts queued across all channels
• Email to existing users drafted and approved
• Press / analyst briefings scheduled if applicable

Sales / CX

• Sales enablement deck shipped and team trained
• Support team briefed on top expected questions
• Help center articles published

Legal & Privacy

• ToS / privacy policy updates approved
• Data handling reviewed for GDPR/CCPA implications

Day Of

• All-hands or team Slack announcement scheduled
• Someone designated 'launch captain' watching dashboards
• Rollback decision criteria written and shared

Post-Launch

• 24-hour metrics review scheduled
• 1-week retrospective scheduled