Product / Feature Launch
The cross-functional checklist that catches the issue you'd otherwise discover at 9am Monday.
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Engineering
- Code merged to main and version tagged
- Feature flag enabled for internal users only first
- Monitoring dashboards built; alerts wired
- Rollback plan documented and tested
- Load test passed for expected day-1 volume
Design
- Final assets delivered (web, in-product, social)
- Empty, loading, error states reviewed
- Accessibility audit (contrast, focus states, screen reader)
Marketing
- Launch blog post written, reviewed, scheduled
- Social posts queued across all channels
- Email to existing users drafted and approved
- Press / analyst briefings scheduled if applicable
Sales / CX
- Sales enablement deck shipped and team trained
- Support team briefed on top expected questions
- Help center articles published
Legal & Privacy
- ToS / privacy policy updates approved
- Data handling reviewed for GDPR/CCPA implications
Day Of
- All-hands or team Slack announcement scheduled
- Someone designated 'launch captain' watching dashboards
- Rollback decision criteria written and shared
Post-Launch
- 24-hour metrics review scheduled
- 1-week retrospective scheduled
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